Wine production and tourism Essay Example | Topics and Well Written Essays - 750 words

Wine production and tourism - Essay Example Focusing on wine tourism as a growing area of business, the researcher laid the background on the premise that, the key to the continued growth and success of wineries in the world's wine producing region is in meeting customer's expectations and wine products attributes.Using an importance performance analysis, the study revealed how well an operation performs with respect to the attributes most important to guests. The study focused on 353 visitors to wineries and used modified SERVQUAL methodology; The study also offers a chance for the Tourists to taste wineries premium products.In recent years, the growth in tourism in the world's wine producing regions has grown rapidly. This has not only attracted the attention of researchers with increasing attention on various aspects of wine tourism, but has attracted the flow of international capital towards this direction. Wine tourism today is widely acknowledged as a growing area of special interest as agued by the researcher.The main p roblem statement of the research is defined within three folds. Firstly the study focused on visitors' perceptions of the service received at the cellar door-that is, at the winery-and the effect of that service on consumer satisfaction, brand loyalty, and long-term behavioral intention. The study addressed further, the issue of customer service in the emerging wine-tourism sector. Thus an important objective of the study is the definition of the concept of wine tourism as it analysed the linkages between wine quality and brand values, as well as the role of a visit to the cellar door in reinforcing these linkages. Another objective of this paper is the identification of the attributes of service quality as they apply to visits to wineries. 1.2 Research Methods and Design In the study, the researcher adopted a largely quantitative approach to identify significant trends among current visitors to wineries. The researcher however, criticized the method as not well suited to exploring the underlying symbolism or meaning of a visit to a winery34 or to gaining a deep understanding of the needs and motivations that lead individuals to visit a winery. Such an approach would form a future avenue of inquiry, and our quantitative survey may indicate questions that could usefully be explored with deeper qualitative research. 1.3 Findings of Research The researcher ran a series of T-tests and evaluated where mean performance scores differed significantly from the mean importance scores. The findings revealed a high degree of colinearity within the results for both the perception and the importance measures. According to the researcher, the result presented true accurate reflections of Visitor's perception when recorded. Results of the study also showed operators in the wineries are marginally underperforming as visitors proofed to be unhappy with the quality of wine offered for tasting, as most premium wines were out of stock and the wine tasting fees were high. The study came out with many exciting findings. The study first of all found out that Operators do seem to be experiencing some difficulty, though, with respect to the relational aspects of the cellar-door experience. This interesting finding reinforced the importance of

Women Voicing Their Pain Essay -- Racism Writing Literature Papers

Women Voicing Their Pain During the recent international anti-racism meeting, the World Conference Against Racism that was held in Durban, South Africa, the voices of victims of racism and its consequences were heard from around the world. These voices came in various forms, both written and verbal, and were communicated both directly and indirectly. The way that pain is voiced around the world, such as the variety and method of communicating pain, can affect how the audience understands the author’s â€Å"wound†. It can affect how genuinely pain is conveyed and also how the pain applies to other victims. One of the voices heard during the World Conference was that of Diya Muliah, an Indonesian woman working as a maid in Malaysia. Diya’s story is a moving account about how poverty combined with immigration policies can create a negative situation for women not only in Malaysia, but all around the world. But is Diya’s writing meant to be a source of healing for her or others, and to what extent is her writing actually considered healing? Diya is working as a maid for a Chinese Malaysian woman to support her family in Indonesia. After working for a while in Malaysia, Diya’s boss asks for her passport. Not knowing any better, Diya hands it over, not knowing the potential ramifications of not having her documents with her at all times. After a while, Diya’s boss begins to abuse her both verbally and physically. â€Å"She screamed at me constantly, grabbed me by my blouse and shoved me around roughly†, recalls Diya. She withholds Diya’s wages and claims that she will be paid bi-annually, which is an obvious lie. Diya describes these abuses vividly in an effort to describe the â€Å"wound† she is trying to show the world. The fact that Diya... ... context in which her pain is voiced (the World Conference Against Racism, in South Africa) puts a lot at stake for her writing. Whether she conveys her wound effectively could possibly determine whether legislation to help her and others would be enacted. Aside from the global repercussions of her text (however weighty they may be), it is also important to analyze Diya’s attempts to heal herself and others through her writing. While she does effectively communicate her pain, she does not show that this communication will lead to the healing of her wounds. The audience is left feeling that her wounds are as open and fresh as before she began writing. Diya situates this â€Å"woundedness† in a global setting in which changes could possibly be enacted to help her and other female victims of racism, but she fails to heal her own emotional scars and arguably those of others.

My First Experience

My First Experience Riding a Pedicab Alone I think we all have that kind of experience where we used to ride a vehicle with friends or family but because of dire emergencies, we are forced to go by ourselves. My experience with this kind of event was a bit nerve-wrecking yet I also had the feeling of great success. This happened on my early freshmen year in High School. I did not really prefer riding â€Å"pedicabs† alone especially at night yet I was forced to. However, this experience taught me that trying something in another way might be risky yet it shows surprising and rewarding results.It was already late in the afternoon and was getting darker when I waited for my dad to pick me up from school. I called him and he answered. However, he said â€Å"I’m sorry son but I can’t pick you up. You’ll have to ride a public transport to go home. You either ride a pedicab or an ‘easy-ride’. † I asked him why and he replied, â€Å"The car b roke had a problem so I left it in the repair shop. † Tired and depressed, I went out of the school and walked to the nearest waiting area alone because most of my friends and classmates had already gone home.I knew it would take me quite some time to wait for a passing pedicab. I had no experience signaling the driver properly because I usually let my companions do it. Thankfully, I have no problems talking to strangers or random people, so explaining my destination to the driver wasn’t a big deal. Then there was another problem that popped into my head. I was short on money and I had no idea how much the fair cost. That night did not go so well for me. Not long after I started waiting, I finally got a ride.It was the first time that I had nobody else to talk to except for the driver. The driver looked familiar but I could not put my finger on it. Being curious, I started a conversation with the driver. It just started as small chit-chats before I asked, â€Å"You loo ked familiar. Do I know you from somewhere? † He grinned and said, â€Å"Silly boy, I’m your neighbor from across the road. † That shocked me for a bit. He continued, â€Å"The reason you may not know me or see me is because I get up so early. † Embarrassed, I just nodded my head and smiled.As we arrive to our neighborhood, I was about to ask him for the price of the fair. He declined saying, â€Å"Since we are neighbors, and I had a great time conversing with you, you don’t have to pay me but only for now. † I was thankful upon hearing this as I waved good-bye for the night, hoping we cross paths again. That night, I had to take the risk of using a public transport which is rather unsafe considering it was night and I had no companion but with my determination, I was able to get home with a surprising reward.

Dr. Martin Luther King s Speech - 1127 Words

In Dr. Martin Luther King’s speech, â€Å"Beyond Vietnam: A Time to Break Silence†, King asserts that the war in Vietnam is a â€Å"symptom† (7) of a much larger disease that affects the â€Å"American spirit† (7). The disease King mentions is causing destruction where ever it is found, and in the case of the Vietnam war, it has led to their oppression and the death of people. In the section, Strange Liberators, King states, â€Å"They move sadly and apathetically as we heard them off the land of their fathers into concentration camps where minimal social needs are rarely met. They know they must move or be destroyed by our bombs† (8). King believed that the disease was leading the United States to take drastic actions against the Vietnamese people. The U.S.†¦show more content†¦Further on into the section, King proclaims, â€Å"They wander into the hospitals, with at least twenty casualties from American firepower for one Vietcong-inflic ted injury† (8). What this shows is that through the United States’ search for dominance, it has resulted in taking a violent action. The U.S. government believed that if they were not in control of Vietnam, the spread of communism and their downfall in dominance would still be an issue. Since the Vietnamese people were in search for their independence, they wouldn’t accept being under the control of another nation, therefore, for the United States, they saw violence as their only solution. During such draconian times, many thought that there might not be a solution to end the violence and misery, except for King. In his speech, King explains that there is a solution for the current dilemma, or in this case, a cure to this horrible disease. In the section, This Madness Must Cease, King affirms that, he has the possible solution and provides a list of how it can be possible to solve this issue: â€Å"I would like to suggest five concrete things that our government should do immediately to begin the long and difficult process of extricating ourselves from this nightmarish conflict: 1. End all bombing in North and South Vietnam. 2. Declare a unilateral cease-fire in the hope that such action will create the atmosphere for negotiation. 3. Take immediate steps to prevent other battlegrounds inShow MoreRelatedDr. Martin Luther King Jr s Speech970 Words   |  4 Pages What makes Dr. Martin Luther King Jr’s speech so important till this day? It’s ability to still move people. Dr. King Jr. was one of the best speakers of his time during the Civil Rights Movement. He wrote many distinguished works, two of them being his I Have a Dream Speech and his letter, Letters from Birmingham. Letters from Birmingham Jail was written from jail after he was shortly arrested for attempting to share his views with clergymen on this racial injustice. Dr. King delivered his I HaveRead MoreDr. Martin Luther King s Speech1318 Words   |  6 PagesAugust 28 1963, Dr. Martin Luther King delivered his infamous speech â€Å"I Have a Dream† to America. His dream highlighted the injustices of segregation and discrimination of African Americans that took place in this nation every single day. Dr. King inspired thousands d espite the color of their skin, to take a stance against racism, with his powerful way with words. In his speech MLK efficaciously uses, Ethos, Pathos, and Logos by using allusions, developing credibility, in his speech to persuade allRead MoreKing s Speech By Dr. Martin Luther King Jr.999 Words   |  4 Pages â€Å"I Have a Dream† one of the most popular speeches in history was written by Dr. Martin Luther King Jr., an African American preacher. 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In this speech, which wa s delivered as the culmination of the March for Jobs in 1962, Dr. King addressed nearly 250,000 people to bring awareness to the injusticesRead MoreObservations On The s I Have A Dream Speech By Dr. Martin Luther King Jr.881 Words   |  4 Pageshappened 5 years ago, Martin Luther King, Jr. delivered his I Have a Dream Speech on the Washington Mall 47 years ago, and Mother Teresa was born a century ago. 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The main reason King used nonviolenceRead Moreâ€Å"a Comparison of Dr. Martin Luther King, Jr.’S ‘I Have a Dream’ Speech and ‘Letter from a Birmingham Jail’†.1444 Words   |  6 Pagesâ€Å"A Comparison of Dr. Martin Luther King, Jr.’s ‘I Have a Dream’ speech and ‘Letter from a Birmingham Jail’†. 9% Similarity Born in Atlanta Georgia in 1929, Dr. Martin Luther King Jr., conceivably lived as one of the greatest social and religious leaders in a country where a group of its citizens had to endure excruciating conditions of disenfranchisement, inferiority and degradation of a second class citizenship by reasons of race, color or origin. In effort to condemn allRead MoreRhetorical Analysis of Dr. Martin Luther King, Jr.s I Have A Dream Speech915 Words   |  4 Pages Dr. Martin Luther King delivered his I Have a Dream speech to the thousands of African Americans who had marched on Washington, D.C. at the height of the Civil Rights Movement. The date of the speech was August 28, 1963, but it is one that will live for generations. Of course his purpose was to convince his audience on several fronts: he sought to persuade the black community to stand up for the rights afforded them under the Constitution, and he also sought to Read MoreAnalysis Of Martin Luther King Jr s I Have A Dream Speech1480 Words   |  6 PagesRights Movement, Martin Luther King Jr s I Have A Dream speech was broadcasted across the nation and heard by millions of Americans on August 28, 1963. Throughout the decades, many have promoted the importance of racial equality in America. Leaders such as William J. Clinton, Barack Obama, and George W. Bush have contributed to modern social movements by, doing as Dr. King himself, giving speeches to varying audiences concerning the issue of racial inequality. Above all, Martin Luther King Jr made theRead MorePurpose of Education Essay669 Words   |  3 PagesSynthesis Essay: The Purpose of Education Everyday we go to school to receive our education, but what is the purpose of education? Dr. Martin Luther King Jr.’s speech, â€Å"The Purpose of Education† and Frank O’Connor’s short story, â€Å"Christmas Morning,† both discuss what is the purpose of education. The purpose of education is to acknowledge not only one’s intelligence, but also one’s character, provide one with the ability to make decisions and achieve their goals. One of the purposes of education